Marketing Your Business

To effectively offer a business for sale, all information needed by a prospective purchaser must be included in the offering presentation.

The presentation must properly address the following issues:

• What a business owns and earns.
• Recasting financial statements to reflect an economic view for the true earnings of a business.
• Recasting the value of assets to reflect fair market value.
• Intangible and goodwill values.
• Review of profit and loss statements, tax returns, and balance sheets for economic trends.
• Arriving at the best price and terms through the use of weighted multiple evaluation methods.

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